//What the difference between hits, visitors, unique visitors etc? What actually matters?
What's the difference between hits, visitors, unique visitors etc? What actually matters?
Statistics can be confusing, but here are the basic rules for most web host statistics:
A hit is where an item such as an image or a page is retrieved by a browser, therefore a hit is not an accurate indication of how many people are visiting your site.
Visitors are the number of browsers visiting your site, they may visit more than once, each visit is counted.
Unique visitors are the number of browsers to visit your site within a reporting period (usually 24 hours) recording the visitor only once (unique) regardless of how many times they visited your site in that period.
An impressions is the number of times an advertisement or web page was viewed by a browser. A browser can generate several impressions by clicking around your site, each time being exposed to an ad. Eg if the browser clicks five pages all with the same ad then the ad has received five impressions. This method is usually used to calculate cost per impression and track ad impressions.
A click through is when a browser clicks an ad or a link on a website, which connects to the advertisers website/page. For paid advertising on a Pay Per Click basis, the advertiser pays when a browser successfully clicks on the ad and is connected to their web page..
In terms of understanding how many people are visitng your site "unique visitors is the most important" and in terms of calculating and measure your advertising potential CPM (impressions are most important).