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If it’s time to refresh your website and add some new functionality that you’ve been thinking about for a while, upgrading your website is a very important process and needs to be thought out carefully.
On average a website should have an upgrade/refresh to look and feel and/or functionality every 1-2 years.
How should I best go about this?
· See what areas you can salvage and improve so as to not overdevelop and lose money previously spent on existing development.
· Ensure new functionality is not too costly in relation to it’s return/benefit to you or the browser.
· Ensure you take the opportunity to review your SEO that is in place if any, ensuring you maximize off content you have available and new proposed content.
· Ensure you have reviewed all options before changing page addresses to avoid google needing to re-index, page redirects etc.
For assistance with planning or upgrading your website please contact us at email@example.com.